TikTok Notes is now rolling out to select Android and iOS users for download and limited testing in Australia and Canada. Besides a couple of small tweaks, the app is similar to Instagram. The messaging around TikTok Notes suggests that the app may be populated with users' existing and future public TikTok photo posts unless they opt-out. It is uncertain when TikTok will roll out the app to the US and elsewhere.
Thursday, April 18, 2024TikTok's venture into photo-sharing with TikTok Notes is a strategic move to compete with Instagram. TikTok Notes offers a space for functional and informative posts, distinct from Instagram's aesthetic-driven approach. It has a 'For You' and a 'Following' feed and the posts allow for headlines and long captions. The app is currently being tested in Canada and Australia before a potential global rollout.